• Why I started Charma?

    There is no easy answer to this question. Perhaps it is a combination of love for fashion, respect for nature and a need to live a more sustainable...
  • Did you know?

    ... that the synthetic dyeing process used in the textile industry is the second largest cause of water pollution? Charma products are hand dyed by me with natural resources, Icelandic wild foraged plants and food waste without the use of harmful and toxic chemicals.