Sustainability is a core value ingrained in every facet of Charma. It's a broad concept encompassing various aspects, and we are continually evolving and striving to do better for our Mother Earth.

Here are some of the steps we take to make our business more sustainable:

  • Natural Dyeing: Naturally dyeing fabrics is an eco-conscious practice, reducing the chemical load in textile production. You can learn more about our natural dyeing process HERE.
  • Natural Textiles: We exclusively employ natural textiles, including silk, wool, linen, and organic cotton, reducing the environmental impact associated with synthetic fibers.
  • Eco-Scrunchie: Our scrunchies feature elastic made from organic cotton and natural rubber, completely free of plastic and biodegradable.
  • Sustainable Packaging: Our packaging materials are carefully selected to be natural, recycled, recyclable, biodegradable, and, in some instances, even compostable, ensuring minimal environmental impact.
  • Minimalist Packaging: We keep our packaging and shipping materials simple, minimizing unnecessary waste.
  • Supporting Small Businesses: We prioritize sourcing materials from small businesses that share our ethical and sustainable values.
  • Certifications: We seek certifications such as Fairtrade, GOTS, and Oeko-Tex for our materials whenever possible. However, we understand that many small businesses might not have the resources for these costly certifications, despite meeting the requirements.
  • Utilizing Secondhand Materials: We embrace the reuse of materials, such as glass beads sourced from local secondhand shops, like the one operated by the Icelandic Red Cross organization.

At Charma, sustainability isn't just a buzzword; it's a commitment to making environmentally responsible choices at every turn in our creative journey.