Charma is a one-woman business located in East Iceland. The range of products includes botanically dyed silk accessories - scarves, scrunchies and headbands, and handcrafted jewelry, all thoughtfully crafted with a commitment to sustainability and a deep love for nature's beauty.

I'm Emma Charlotta, the proud owner of Charma. My journey is one inspired by nature and a passion for creating beautiful, eco-conscious items that bring the joy of the natural world into your everyday life.

With a background in clothing and textile artistry and cosmetology, I've witnessed firsthand the prevalence of harmful chemicals in our society—harmful to both our bodies and the environment. This led me on a quest to make a change and find a less toxic way of living. I found the joy of natural dyeing, and so, Charma was born!

My Goals at Charma:

  1. Bringing Nature to You: My aim is to infuse the joy of nature into the very fabric of your life.

  2. Nature Connection: I want to help you connect with nature through beautifully crafted, sustainable products.

  3. Eco-Friendly Elegance: Charma is all about offering you beautiful products that are also eco-friendly.

  4. Celebrate the Little Things: We find beauty in the little things and translate that into our creations.

  5. Sustainability: Sustainability is our guiding principle in every aspect of what we do.

  6. Equality: We believe in equality, not only in the products we create but in the world we envision.

  7. Protecting Nature: Our love for nature fuels our commitment to its protection.

  8. Quality: Quality is the cornerstone of every Charma creation.


    The scrunchie

    Our scrunchies are more than just a stylish hair accessory; they're an eco-friendly statement. Crafted from naturally dyed silk, these scrunchies feature a biodegradable hair tie made from natural rubber and organic cotton. Even the sewing thread is organic cotton. Tthey are 100% plastic-free!

    Satin scrunchies, in particular, are gentle on your hair, preventing breakage and frizz—a favorite among those following the Curly Girl Method.



    Charma jewelry is a celebration of local, raw materials. Our designs are centered around the natural beauty of materials like hand-collected Icelandic stones, seashells, horsehair, goat hair, and wool from the scenic Fljótsdalur valley.

    These natural elements are complemented by naturally dyed silk, recycled glass beads handmade by women in Africa, semi-precious gemstone beads, freshwater pearls, and other thoughtfully sourced materials. All chains, clasps, and earring parts are gold-filled, offering the quality of solid gold with a more affordable price tag.



    Our love for high-quality silk fabrics and artisanal craftsmanship informs our textile choices. Charma collaborates with ethical fabric producers in India, utilizing traditional sericulture practices and adhering to fair trade standards. This ensures our products are as sustainable as possible.

    Silk, a natural and sustainable fabric produced by silk moths, is at the heart of our creations. Traditional sericulture methods yield an environmentally friendly fabric where every resource is maximized, and there's no need for toxic chemicals.


    Natural materials

    In addition to natural stones and silk, Charma incorporates other natural materials like wool and cotton. These materials are not only natural and breathable but also 100% biodegradable, aligning perfectly with our commitment to sustainability.

    At Charma, our journey is one of harmony with nature, where every product tells a story of eco-consciousness, quality, and the celebration of nature's beauty. Welcome to Charma, where nature meets elegance.



    Did you know that the textile industry is the second largest cause of water pollution in the world? Read more here.